Custom Brand Starter Kit
You’re closer than you think
Your Business Already Has a Story. Letโs Give It a Visual Identity That Feels Like Yours.
You donโt need to arrive with the perfect color palette, the right font combination, or a fully formed creative vision. You only need a clear understanding of what your business does, who it serves, and how you want people to feel when they experience it.
Through a thoughtful, collaborative process, weโll uncover the visual direction that best reflects your business. Your ideas, preferences, and personality will guide the creation of a cohesive brand foundation that feels intentionalโnot copied, rushed, or pieced together.
Youโll walk away with the colors, fonts, logos, and visual guidance you need to create more consistently, present your business professionally, and move forward with greater confidence.
Imagine building a brand so cohesive that your audience begins to recognize your business through its colors, typography, imagery, and overall style. With a thoughtful visual identity, youโll have a clear foundation for creating a consistent online presenceโwithout second-guessing every color, font, or design decision.
Custom brand design gives you a visual direction created specifically around your businessโnot a premade identity that looks like everyone elseโs.
Together, weโll use your business goals, audience, personality, and creative preferences to develop a cohesive starter identity complete with a custom mood board, curated color palette, complementary typography, a simple wordmark logo, coordinating submark, brand style guide, and three custom social media graphics. Youโll leave with a brand that feels intentional, reflects your business, and gives you the confidence to keep building.
How it Works
Step one: iNQUIRE
Complete the brand inquiry form and tell me about your business. I’ll review your response and contact you within 2-3 business days with availability and next steps.
Step Two: oNBOARDING
You’ll get access to an online hub where you will answer a questionnaire, upload files, review the service agreement, and fill out payment details.
Step Three: dESIGN
I’ll transform your ideas into a cohesive visual identity and present your initial brand direction for review. You will get your revision round and then receive your finalized brand guide.
The Results
You’ll Walk Away With
01.
A cohesive visual identity that reflects the personality and purpose of your business
02.
A curated color palette and font pairing that make creating consistent designs easier
03.
A polished wordmark logo and coordinating submark you feel confident using
04.
A clear brand style guide that shows you how to use your visual elements together
05.
Custom Canva graphics that demonstrate how your new brand comes to life
06.
The clarity and creative confidence to present your business more consistently
MEET YOUR DESIGNER – aly
Iโm Here to Help Bring Clarity to Your Vision and Intention to Your Brand
I understand how overwhelming it can feel to build a business while trying to make every color, font, logo, and graphic work together. I created the Custom Brand Starter Kit to give new entrepreneurs a supportive, approachable way to develop a visual identity without navigating the entire process alone.
My goal is to give you more than a collection of beautiful design elements. I want you to leave with a cohesive visual foundation that feels true to your business and gives you the clarity and confidence to share it with the world.
LET’S GET STARTED
Together, we’ll create a visual identity that reflects your business, connects with your audience, and gives you the confidence to grow.
