If you’ve ever thought about selling digital products or just dipped your toes into it, you already know there’s a LOT of noise out there. One second, you’re feeling excited, the next second you’re fifteen YouTube videos deep wondering if you even know what a digital product is anymore. 😂

First of all, It’s normal to feel overwhelmed.

Second: Let’s make it a LOT easier.

Today I’m walking you through 5 of the biggest mistakes I see new digital product creators make and exactly how you can dodge them.

Ready? Let’s go ➔

The 5 Mistakes New Digital Product Creators Make (and How to Avoid Them)

Creating and selling a digital product is honestly, it’s one of the best moves you can make.
No inventory.
No shipping labels.
No boxes taking over your guest room.

Just you, your laptop, and a whole lotta dreams.

BUT.

There are a few mistakes I see new digital product creators making over and over again.

No judgment , I made them too.
(And then screamed into a pillow when no one bought my first ebook.)

So today, I wanna save you the meltdown.
Let’s spill the tea on the top 5 mistakes new digital creators make .

Mistake #1: Trying to Create 47 Products at Once

You get excited.
You get IDEAS.
Suddenly, you’re planning a full printable shop, a course, a membership, three ebooks, and a coaching package.

By Friday.

Look, I get it. We’re creative humans. But here’s the truth:

👉 You can’t sell everything if you’re creating everything.

Why it’s a problem:
You burn yourself out. You overwhelm your audience. You confuse the heck out of everyone (including yourself).

What to do instead:
Start with ONE thing.

Pick one digital product you can create, market, and actually finish in 30 days or less.
(If you can’t launch it in a month? It’s too big.)

Example:
Instead of building a full course, start with a mini offer like a planner, a 10-page guide, or a workshop.
Small wins first. Big money later.

✅ Focus breeds momentum.
✅ Momentum breeds sales.

Mistake #2: Creating Before You Validate

Confession:
I once spent three months making a digital planner that literally no one wanted. 😬

Because I didn’t ask. I just assumed.

Here’s the real talk:
If you create your digital product in a vacuum, you’re basically gambling your time and energy.

Why it’s a problem:
You might create something beautiful… that nobody buys. (Ouch.)

What to do instead:
Ask first. Build second.

Do a simple poll. Post a “this or that” question on your Instagram. Email your tiny list. Talk to real people in Facebook groups.

Your goal isn’t to be psychic , it’s to be curious.

Quick validation methods:

• “If I created [this product idea], would you want it?”
• “Would you rather have a guide on X or a checklist for Y?”
• “What’s your biggest struggle with [your niche]?”

👉 Create what they already want , not what you think they need.

What sells isn’t always what people need , it’s what they WANT.

How to avoid this:
➔ Hang out where your ideal customers hang out. (Facebook groups, Reddit, YouTube comments, TikTok, wherever.)
➔ Pay attention to the exact words they’re using when they complain, ask questions, or talk about struggles.
➔ Create a product that feels like the answer they’ve been desperately Googling at midnight.

Tip: Start a “pain points” doc today. Every time you hear someone vent about a problem you could solve, add it.

Mistake #3: Trying to Create “The Perfect Product” Before You’ve Even Sold Anything

I get it.
You want your first digital product to be the Beyoncé of printables, the Oprah of online courses, the Taylor Swift of templates.

(Trust me, I’ve been there. I once spent 3 months creating a printable budget tracker no one even bought…)

Perfectionism is sneaky.
It tells you that “just one more tweak” will make your launch go viral.
It won’t.😒

Why it’s a problem:
Perfection keeps you from launching.
No launch = no feedback = no growth = no money.

What to do instead:
Launch the B- version.

Get your first version out into the world.
Then listen, tweak, and improve based on real people, not just your fear brain.

Say it with me:
👉 “Done and sold beats perfect and hidden.”

Launch messy. Launch scared. Launch anyway.

Here’s the truth ➔
You don’t need “perfect.”
You need “good enough to sell…and improve later based on feedback.”

How to avoid this:
➔ Pick one idea.
➔ Create a simple, minimum version (what fancy people call a “minimum viable product”).
➔ Launch it to a small audience.
➔ Tweak it once you know what real buyers actually want.

Perfection is a moving target anyway. Progress > perfection every single time.

Mistake #4: Pricing Based on Fear (Instead of Strategy)

“But Gemma, what if no one buys it unless it’s super cheap?”
“But I’m just starting out!”
“Maybe $3 is too much???”

I hear you. Pricing feels terrifying when you’re new.
But underpricing yourself is a one-way ticket to burnout and resentment town.

Oof, this one hurts because I was guilty, guilty, guilty.

I charged $3 for a 30-page guide that took me three weeks to create.

Why we do it:
We think, “If it’s cheaper, more people will buy it!”

Why it’s a problem:

• People associate price with value.
• Cheap prices = cheap perception.
• You have to sell 100x more units to hit your income goals.

What to do instead:
Price for value, not fear.

Ask yourself:
👉 “If someone gets the full result I promise, what’s that worth to them?”

Example:

• Help a busy mom organize her week and finally feel calm again? Worth more than $5.
• Help a new business owner create their first lead magnet and get 100 subscribers? Priceless.

Also confidence sells.

If you believe your product is worth $27, $47, $97… your audience will too.

(P.S. You can always create a freebie to build trust first, THEN sell the premium offer.)

How to avoid this:
➔ Research what similar digital products sell for. (Not the lowest price you find…the average!)
➔ Price for value, not desperation.
➔ Remember: People associate price with quality. A $3 workbook feels “meh.” A $17 workbook feels valuable.

Bonus tip:
It’s easier to run a promotion later (“Flash sale! 20% off!”) than to raise your prices and justify it.

Mistake #5: Not Thinking About Traffic First

You made the digital product.
It’s gorgeous.
You uploaded it.
You hit publish.
And then…

Crickets.

Because here’s the brutal truth:
👉 Products don’t sell themselves.

You need a plan to get people to your product.

Why it’s a problem:
We spend so much time building that we forget marketing is a whole other beast.

What to do instead:
Think about traffic before you create.

Ask yourself:

• Where will people find this?
• Will I use Pinterest? Instagram? Email list? SEO? Paid ads?
• How will I drive traffic consistently?

Tips for driving traffic:

• Set up 3 Pinterest pins for every product you create
• Build a simple landing page you can link in your social bios
• Start an email list and send traffic there weekly
• Post behind-the-scenes and value content on your socials

🌟 Bottom line:
If you can master getting eyeballs on your offer, you’re golden.

Quick Recap

✨ Pick ONE product to start.
✨ Validate it before you build it.
✨ Launch it before it’s perfect.
✨ Price it for the value you’re delivering.
✨ Plan your traffic strategy early.

Bonus Tip: The Best Shortcut You Can Take

Wanna know the secret that saved my sanity and my sales?
Templates. ( and not because i sell them)

Yep, I stopped trying to DIY every sales page, every mockup, every email sequence from scratch.

(If you’re creating digital products, do yourself a favor and grab my [Digital Product Seller Toolkit here] it’s on sale right now and it’ll save you about 60 headaches and 120 hours. 😉)

Final Thoughts

Building and selling your first digital product isn’t about being perfect , it’s about being brave.

You’re gonna learn. You’re gonna grow. You’re gonna wish you started sooner.

And someday soon, you’ll get an email from a customer who says:
“Your product helped me so much.”

Trust me. It’s the best feeling in the world.

Go make that magic happen. I’m cheering for you. 🥂