9 Part Welcome Email Sequence Template

Here’s a 9 part welcome email sequence template you can customize for your small business. Each email has a clear purpose, suggested timing, subject line ideas, and a content framework.

If you read our post on What to say in your first 5 emails so people don’t ghost you, then you are ready for the email sequence.

📩 9 Part Welcome Email Sequence Template for Small Businesses

Below you will find a great outline showcasing how to come up with a 9 part welcome email sequence for your subscribers. You can tweak according to your readers and business needs and goals. This isn’t made to be copied exactly, but more of a template so you can expand on what you already have or add to it to make it your own.

Email 1: Warm Welcome & Brand Intro

Timing: Immediately after signup/purchase
Subject Line Ideas:

“Welcome to (Business Name) 🎉”
“We’re so glad you’re here!”

Content Framework:

Thank them for joining.
Share your brand story/mission.
Set expectations (what they’ll receive, how often).
Soft call to action (follow on social media or reply with a quick hello).

Email 2: Your Origin Story

Timing: 1–2 days later
Subject Line Ideas:

“Why we started (Business Name)”
“The story behind (Your Product/Service)”

Content Framework:

Share your personal journey/why you started.
Relatable struggle → solution you created.
Humanize your brand with photos, behind-the-scenes.
Call to action: Read more on your website/blog.

Email 3: Showcase Core Products/Services

Timing: 3–4 days later
Subject Line Ideas:

“Our most-loved (products/services) 💕”
“Here’s what customers rave about”

Content Framework:

Highlight bestsellers/top services.
Add social proof (testimonials, reviews).
Share benefits, not just features.
CTA: Shop now / Learn more.

Email 4: Social Proof & Trust Builder

Timing: 5–6 days later
Subject Line Ideas:

“What our customers are saying…”
“See why people choose (Your Brand)”

Content Framework:

Share testimonials, success stories, or case studies.
Add credibility (media mentions, awards, years in business).
Include a strong visual (before & after, screenshots, photos).
CTA: Explore reviews / Join our community.

Email 5: Educational / Value Add

Timing: 1 week later
Subject Line Ideas:

“5 ways to get the most out of (product/service)”
“Tips you’ll love: (Topic Related to Business)”

Content Framework:

Offer helpful tips, a tutorial, or FAQ answers.
Educate, don’t just sell.
Add bonus resources (guide, checklist, blog link).
CTA: Use tip / download guide.

Email 6: Overcome Objections

Timing: 9–10 days later
Subject Line Ideas:

“Still thinking it over?”
“Let’s clear a few things up…”

Content Framework:

Address common hesitations (price, time, effort).
Compare with competitors (subtly).
Share guarantees, easy return policy, or risk-free trial.
CTA: Try risk-free / Get started.

Email 7: Your Why + Brand Values

Timing: 11–12 days later
Subject Line Ideas:

“We believe in more than just (product/service)”
“What drives us every day ❤️”

Content Framework:

Share values (community, sustainability, giving back).
Highlight charitable contributions or business ethics.
CTA: Support the cause / Join the movement.

Email 8: Limited-Time Offer

Timing: 2 weeks later
Subject Line Ideas:

“A gift for our new friends 🎁”
“Your exclusive welcome offer ends soon!”

Content Framework:

Special discount, bonus, or freebie for new subscribers.
Scarcity/urgency (limited time, limited spots).
CTA: Claim your offer now.

Email 9: Strong Closing / Stay Connected

Timing: 15–16 days later
Subject Line Ideas:

“We’d love to stay connected 💌”
“Don’t miss what’s coming next…”

Content Framework:

Thank them again for joining your world.
Invite them to stay connected: social, community, blog.
Preview what future emails will include.
CTA: Stay tuned / Join community / Book a call.

✨ Pro Tip: Automate this sequence in your email marketing tool (Mailchimp, ConvertKit, Flodesk, etc.) and personalize with first name + any tags you capture.

📩 9 Part Welcome Email Sequence Template – Copy & Paste Template

To make things easier I thought I’d write it out so you can copy/paste into your newsletter service of choice. Change or add things to fit your business and readership.

Email 1: Warm Welcome & Brand Intro

Subject Line: Welcome to (Business Name)! 🎉

Body:
Hi [First Name],

We’re so glad you’re here! At (Business Name), we believe in (insert brand mission or belief statement).

Here’s what you can expect:
✔️ (Type of emails you’ll send — e.g., tips, inspiration, special offers)
✔️ (How often you’ll send them)
✔️ (Any perks, e.g., discounts, resources)

In the meantime, come say hi on (Social Media Link) — we’d love to connect with you!

Warmly,
(Your Name)
(Business Name)

CTA: 👉 (Follow us on Instagram / Reply and say hi)

Email 2: Your Origin Story

Subject Line: Why I started (Business Name)

Body:
Hi (First Name),

I want to share a little story with you…

Back in [year], I was struggling with [problem you or your audience faces]. That’s when I realized there had to be a better way.

That’s why I created (Business Name/Product/Service) — to help people like you (insert benefit/outcome).

Now, (fun fact about your journey or success story).

If you’d like to read the full story, check it out here: (link).

Cheers,
(Your Name)

CTA: 👉 (Read Our Story / Meet Us Here)

Email 3: Showcase Core Products/Services

Subject Line: Our most-loved (products/services) 💕

Body:
Hi (First Name),

If you’re wondering where to start, here are our most popular (products/services):

⭐ (Product/Service 1) – (Short benefit-focused description)
⭐ (Product/Service 2) – (Short benefit-focused description)
⭐ (Product/Service 3) – (Short benefit-focused description)

Our customers love these because (insert short testimonial or result).

Take a peek and see what catches your eye: (link).

– (Your Name)

CTA: 👉 (Shop Now / Explore Services)

Email 4: Social Proof & Trust Builder

Subject Line: What our customers are saying…

Body:
Hi (First Name),

Don’t just take our word for it — here’s what people like you are saying about [Business Name]:

💬 “(Customer testimonial #1)”
💬 “(Customer testimonial #2)”
💬 “(Customer testimonial #3)”

We’re proud to have helped (# of customers/clients or milestone).

You can see more stories here: (link).

Thanks for trusting us,
(Your Name)

CTA: 👉 (See More Reviews / Join Our Community)

Email 5: Educational / Value Add

Subject Line: 5 ways to get the most out of (product/service)

Body:
Hi (First Name),

We want to make sure you get the most from (product/service). Here are a few quick tips:

[Helpful tip #1]
[Helpful tip #2]
[Helpful tip #3]
[Helpful tip #4]
[Helpful tip #5]

Want more helpful resources? We’ve put together (guide/checklist/blog post) just for you: (link).

Here’s to making the most of it!
(Your Name)

CTA: 👉 (Download Guide / Try This Tip Today)

Email 6: Overcome Objections

Subject Line: Still thinking it over?

Body:
Hi (First Name),

We know it can be tough to decide if (product/service) is right for you. Here are a few common questions we hear:

❓ “What if it doesn’t work for me?”
✅ [Answer with reassurance — e.g., we offer a money-back guarantee].

❓ “Is it worth the investment?”
✅ [Answer — e.g., most customers save time/money within weeks].

❓ “Do I need experience?”
✅ [Answer — e.g., it’s beginner-friendly].

We designed (product/service) to make things easier for you — risk-free.

Try it today and see for yourself: [link].

Best,
[Your Name]

CTA: 👉 [Start Risk-Free Today]

Email 7: Your Why + Brand Values

Subject Line: What drives us every day ❤️

Body:
Hi [First Name],

At [Business Name], we’re not just about (product/service). We believe in [insert core value — e.g., sustainability, community, family].

That’s why we [insert action — e.g., donate a portion of profits, use eco-friendly packaging, support local causes].

When you choose us, you’re also supporting [the cause/value]. Together, we’re making a difference.

Thank you for being part of this journey!

Warmly,
[Your Name]

CTA: 👉 [Learn About Our Mission / Support the Cause]

Email 8: Limited-Time Offer

Subject Line: A gift just for you 🎁

Body:
Hi [First Name],

We’d love to treat you! As a thank-you for joining us, here’s an exclusive new-subscriber offer:

🎉 [Offer details: % discount, freebie, bonus, etc.]

But hurry — it’s only available until [insert date].

Don’t miss out → [link].

Cheers,
[Your Name]

CTA: 👉 [Claim My Offer Now]

Email 9: Strong Closing / Stay Connected

Subject Line: Don’t miss what’s coming next…

Body:
Hi [First Name],

It’s been such a joy having you with us these past couple of weeks.

Here’s what you can look forward to from here:
✔️ [Future value: tips, deals, stories, events]
✔️ [Reason to stay connected]

We’d love to stay in touch! You can find us here:
📲 [Social Media Links]
🌐 [Website/Blog Link]

Thank you again for being part of our community — we couldn’t do this without you!

With gratitude,
[Your Name]

CTA: 👉 [Join Our Community / Follow Us Here]

⚡ This sequence can be used for any small business — product-based, service-based, or digital — just swap the fill-in-the-blanks.

9 Part Welcome Email Sequence Template Final Thoughts

This should be a great start to you auto sequence newsletters. I know it’s not always easy coming up with things to write about so hopefully I helped a bit and got your creative juices flowing.

If you are a VA and handle the emails for clients, check out our Mini VA Kit. Or you can grab our FREE 60 Page Lead Magnet Downloads to help you attract customers.

If you love this, support us and check out all our products for sale.